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Frederick Yocum

Less can be more

Folio Introduction

The explosion of options for printing in full color is an overlooked aspect of the digital revolution. Inkjet, toner-based technologies and digital platemaking have brought down the cost of full-colour printing. There are still good reasons for using only one or two colors.

Photo of the playbill featuring the characters.

Lonestar Playbill

Notes

Printing this playbill in one colour, added to the slightly retro feel of the design.

A bookmark with a bullet and text.

Ask-a-vet

Notes

Two colours blended together create a bookmark which has presence.

Poster in black and red with a small child running and a fighter jet

Just war poster

Notes

Simple messages are often served by limited use of strong colour.

Women with a bucket on her head looks out into the distance

Workbook cover

Notes

Printed on a cream flocked paper, the yellow and bluish purple spot colours blended to create a bright image

A plate with the world superemposed it.

A church bulletin insert

Notes

Because the individual channels are constructed from full colour information, the leaflet image feels natural while retaining the simplicity of two spot colors.

A photo of the internal pages in brown and blue gray dominated by a quill.

Inside pages of Perdita flier

Notes

A tri-fold brochure printed only with a brown and a gray blue ink. The photograph of the quill was rendered using duo tone curves.