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Frederick Yocum

One or two colors

Due to changes in technology most printed work today is created using four “process” colours — cyan, magenta, yellow and black. These are used to approximate the full spectrum of colours. Using solid colour inks or just printing in black can add emphasis and power to a printed piece.

Three figures stare out at the viewer one wearing a baseball cap another a cowboy hat.
Lonestar

Printing this playbill in one colour, lowered the cost of a small project and added to the retro feel of the design.

A long thin bookmark dominated by a bullett
Bullet

Two spot colours, an orange and a green, blend together to create a bookmark which has the visual impact of solid colour and some of the nuance of full colour.

A women holds a container
Wookbook

Printed on a cream flocked paper, with a yellow and a bluish purple spot colours blended to create a strong image which feels visually natural.